Juniper Networks evolves partner program for 2025

Despite concerns that the DOJ may block on their acquisition by HPE, the networking company remains committed to its partner ecosystem.

Juniper Networks has updated its Juniper Partner Advantage (JPA) program for 2025 to provide partners with more resources, support and strategic guidance to expand their opportunities and boost profitability.

According to Gordon Mackintosh, Senior Vice President, Worldwide Channel and Commercial Sales at Juniper Networks, JPA 2025 is a testament to the company’s ongoing commitment to support partners to seize opportunities and achieve transformative growth, ultimately delivering customer satisfaction and success.

"This is the year to invest boldly, as market trends align with unprecedented demand for AI-native solutions, seamless connectivity and advanced data center capabilities. By fostering collaboration and driving innovation, JPA 2025 accelerates our partners' ability to deliver exceptional outcomes, positioning them to lead in a dynamic and rapidly evolving landscape,” said Mackintosh.

The updated partner program for 2025 is expected to drive growth through accelerated success for partners by helping them enhance cross-selling opportunities across its solutions and services. Partners will have new onboarding processes equipped with self-service tools and dashboards to ensure faster adoption of Juniper practices and technology, enabling faster profitability.

Apart from that, JPA 2025 is designed to enable predictable profitability as partners can obtain rewards through a points-based Seller Rewards Program integrated with the Champions community. This includes additional financial benefits that will provide partners with exclusive discounts on Juniper products, deal registration incentives and investment funds for partners to achieve new growth opportunities. The simplified and consistent program structure enables long-term profitability while reducing operational complexity for partners.

With collaboration being key for partners, the Elite Plus Program will offer personalized annual business plans to strengthen collaboration and mutual accountability. With a 38% year-over-year growth in products and services sales, this structured approach with further automation is set to accelerate growth in 2025.

“The Champions Community expands opportunities for partner sellers, marketers and technical professionals to engage in training, development and networking. With nearly 7,000 champions, these experts apply their technical expertise to drive innovation, enhance collaboration, and deliver impactful results. Managed Network Providers benefit from expanded pricing programs, tailored incentives and self-service resources,” added Mackintosh.

Mackintosh also highlighted the Juniper Partner Service Programs that empower partners to maximize the potential of their support services. These programs are designed to align with diverse business needs and drive added profitability through Service Incentive Rewards Programs, regardless of whether the focus is on reselling Juniper Care or developing a comprehensive practice for delivering Level 1 and Level 2 support services.

Cameron Quilty, Chief Revenue Officer, Orro Group and partner for Juniper Networks said, "Juniper’s Managed Network Provider program equips us to extend our reach across the rapidly growing managed network services market. With highly profitable services, zero-touch deployment, zero downtime and a 100% open API and microservices cloud architecture, we are aiming to deliver exceptional value to our customers whilst driving sustainable growth for our business."

Meanwhile Neil Anderson, VP Cloud, Infrastructure, and AI Solutions, World Wide Technology expects Juniper to play an even larger role in driving success for their business and delivering value to its customers in 2025.

“With Juniper’s forward-thinking strategy and commitment to innovation, I am genuinely excited about the opportunities ahead and confident that the future holds even greater achievements for both our partnership and the customers we serve,” said Anderson.

Juniper Networks recently held its sales kick-off for 2025 in Las Vegas. The company is currently in the midst of being acquired by HPE, a deal which now could be under scrutiny with reports indicating a potential block by the DOJ in the US.

HPE had initially said that it expected the deal to close in late 2024 or early 2025. At the World Economic Forum in Davos last week, HPE CEO Antonio Neri has also repeatedly reaffirmed his positive outlook that the deal will be approved in an interview with Bloomberg.