Vectra AI: AI fatigue calls for strategic rethink to demonstrate value

Vectra AI warns of a growing fatigue with AI co-pilots as organizations in the Asia Pacific region grapple with high costs and a lack of demonstrated value.

As AI continues to dominate headlines all over the world, Vectra AI predicts there will be AI fatigue in 2025 as businesses look to get better value from their AI investments. Specifically, Vectra AI warns of a growing fatigue with AI co-pilots as organizations in the Asia Pacific region grapple with high costs and a lack of demonstrated value.

This is part of the 2025 security predictions revealed by the AI-driven XDR leader for the Asia Pacific region. While Gartner projecting IT spending to reach US$5.74 trillion in 2025, Vectra AI believes this will also open the door to more sophisticated attack vectors in 2025. As such, despite the concerns on AI fatigue, Vectra AI expects AI to play a significant role in cybersecurity and the growing focus on achieving measurable results.

Apart from AI fatigue, Vectra also predicts 2025 to witness threat actors exploit AI for initial access through tactics like deepfakes and sophisticated phishing. Given this scenario, identity-based attacks could increase in 2025 with attackers leveraging the dark web and GenAI to enhance phishing and business email compromise.

Apart that, Vectra AI also foresees attackers exploiting cybersecurity defenders that are becoming overwhelmed in their tasks and being stretched. Vectra AI believes while compliance is essential for meeting regulations, it does not equate to security and often diverts focus from effective threat mitigation. As such, compliance and security must collaborate to strengthen defences as compliance alone cannot replace robust security measures.

Interestingly, as businesses shift towards agentic AI, Vectra AI believes this will lead to more analysis of attack surfaces and existing threats, providing context and detecting natural-language based threats like phishing, which traditional models struggle with. Ultimately, Vectra AI predicts agentic AI to not only enhance threat detection but foster a proactive security culture, enabling organizations to stay ahead of evolving cyber threats and better protect their critical assets.

AI with a purpose

According to Sharat Nautiyal, Director of Security Engineering for APJ at Vectra AI, oorganizations are adopting AI tools without understanding their intended purpose, leading to confusion about how these solutions address specific issues.

For Nautiyal, although AI has great potential, it is simply a toolset not a cure-all for cybersecurity problems. As such, he feels organizations must evaluate strategies to effectively leverage AI for real challenges. Nautiyal also noted that AI will increasingly be used by threat actors in the coming year.

“All attacks will likely involve GenAI, facilitating infiltration and identity-based attacks. Methods like deepfakes and remote code exploits will evolve. As AI matures, these tactics will continue to advance. Compliance offers basic guardrails, but compliance alone doesn't determine how a threat actor will behave. Good security posture is what matters.”

As such, he believes that while the marketing hype surrounding AI in cybersecurity has reached a peak, educating customers on genuine AI application is crucial as is rigorous testing to separate hype from reality.

“While AI drives innovation in threat detection and response, not all advancements are equally effective. Organizations must prioritize outcomes and stay focused, to avoid the pitfalls of marketing noise,” added Nautiyal.

Meanwhile, Vectra AI was named a leader in the IDC MarketScape: Worldwide Network Detection and Response 2024 Vendor Assessment. Nautiyal pointed out that Vectra AI’s leadership in the IDC MarketScape demonstrates its ability to deliver cutting-edge, AI-powered solutions that enable organizations to proactively detect, respond to, and mitigate risks in real time.

"Vectra AI's leadership in the IDC MarketScape highlights our dedication to the Asia Pacific region. Our innovative Attack Signal Intelligence and comprehensive telemetry empower businesses across APAC to detect and respond to cyber threats with precision. This recognition reflects our ongoing commitment to providing advanced cybersecurity solutions tailored to the unique needs of the Asia Pacific market,” he concluded.